Packages to increase enquiries from new customers

Attracting new customers is key to the growth of most small businesses. This could mean a person who shows interest in your products or services. It can also be a person who fits the description of your target audience. Our packages are designed to bring you a regular flow of interest.

2

Monthly - Attract new customers package

  • 1 x 700 - 800 word blog article (includes keyword research to help search engine optimisation)
  • 2 x email campaigns sent to your database (includes content planning, creation and delivery)
  • 10 x social posts - includes content planning, creation and posting to one platform eg Instagram, Facebook, Twitter or LinkedIn (£100 to add an additional social media platform)
  • 15 x new LinkedIn connection requests
  • 1 x calling script or 60 second elevator pitch (optional)
  • 1 x monthly report
  • 1 x hour monthly strategy and planning call

£1,300 per month paid monthly in advance

£1,000 on-boarding set up fee applies in addition to monthly charge - see below

3

Attract new customers package on-boarding set up

  • Fast-track strategic planning which includes;
    • Marketing audit – identifying what is and isn’t currently working for your organisation

    • Market insight – a review of market factors, the competitive landscape, opportunities and risks

    • Marketing objectives
    • Target markets –  key audience segments

    • Positioning and  messaging – what to communicate to resonate with your audiences

    • Marketing planning document
  • Creation of email account and html email templates
  • Audit and optimisation of LinkedIn personal and business account  (£100 for an additional social media platform audit)
  • Google My Business set up or audit and optimisation of existing account

£1,000 paid on booking

4

Monthly brand building package

  • 2 x 700 - 800 blog article (includes keyword research to help SEO)
  • 1 x email campaigns sent to your database (includes content planning, creation and delivery)
  • 10 x social posts - includes content planning, creation and posting to one channel eg Instagram, Facebook, Twitter or LinkedIn (£100 to add an additional channel)
  • 1 x monthly report
  • 1 x hour strategy and planning call

£700 paid monthly in advance

(additional one off £350 on boarding fee applies - see below)

1

Brand building onboarding set up

  • Establishing target audience segments, positioning and messaging for each segment.
  • Selection of social media based on audience and set up and connection of social media platforms
  • Set up of email account and html template / or audit and optimisation of existing account
  • Set up of Google MyBusiness account / optimisation of existing account
  • Audit and optimisation of existing social media platforms.

£350 Paid in full on booking

5

Buyer persona mapping workshop

Understanding and being able to empathise with your customers and their needs is essential so you can align products and services to their need and gain their interest.  This workshop looks at profiling your customers delivered over zoom or face to face.

  • 2 personas to created per half day.  If you require more than 2 persona customer types then book a full day workshop
  • Report documenting the outcomes from the workshop
  • A full day workshop can profile additional segments or new segments that you would like to target in your marketing

£260 for a half day workshop plus report (Paid in full at time of booking)

£500 for a full day workshop plus report (Paid in full at time of booking)

6

Brand and messaging audit

If your messaging and brand are not aligned then lead generation can be an uphill struggle.  An audit document with suggested actions will focus your marketing.  The report will look at the alignment, consistency and impact of your visual brand, positioning and messages across elements such as:

    • your website
    • social media channels (up to 3 channels)
    • email campaign or newsletter template
    • printed collateral (business cards, up to 3 fliers)
    • adverts (Up to 3 online or offline adverts)

£350 - (Paid in full at time of booking)

Finding the right target audience and then attracting them, engaging them, and keeping them loyal is central to your business success.